Welcome to Bluefire. Think of us as:

Bringing hard data to “soft” culture notions

Bluefire was started by and is led by Janet Swaysland.

She works both solo and with small teams to help organizations achieve their goals through communication and culture strategies.

Janet is a workplace culture junkie, trusted advisor, pragmatic optimist, creative interventionist and organized thinker, with expertise honed over years in in-house corporate leadership roles and consulting assignments with some of the best. At Bluefire, she works solo and with purpose-built teams of pros from her network.

See more on Janet’s points of view on the Bluefire blog and her LinkedIn articles.

See more about her experience at Weber Shandwick, Iron Mountain, Monster, and with the Conference Board, Energage and beyond.

“After many years in marketing and communications focusing on everybody outside the organization (customers, investors, influencers) I pivoted to what’s happening (or not) inside the organization. Because if the people on the inside don’t get it and… — “After many years in marketing and communications focusing on everybody outside the organization (customers, investors, influencers) I pivoted to what’s happening (or not) ***inside*** the organization. Because if the people on the inside don’t get it and can’t do their best work, are not connected to leaders and the mission, the business won’t succeed no matter how great the marketing is.”

What People Say…

“Janet upped my game as an executive communicator.”

“This was one of the best communications we’ve seen during org changes in…well…forever.”

“I can’t tell you what a difference it is having you on board. We couldn’t do this without you!!”

Senior Leaders at Iron Mountain

Work With Blufire

Bluefire Name

Why the “bluefire” name?

Blue is the inner core of a flame. It is the hottest part of the flame. If you want to get something done, then focus on what matters most and ignite change. (And be blue cool about it.)